Batmaid is the first on-demand home cleaning platform in Switzerland.
The unique Batmaid model makes it possible to pay housekeepers the highest wages on the market, while offering the lowest prices possible for customers.
Batmaid offers the high standard selection of trusted professional home cleaners and a trust service whereby the employee is legally declared and insured.
The company approached us for an advertising campaign wich would help it achieve three key goals:
- To boost their presence on social networking
- Train the batmaids through tutorial videos
- Strengthen customer confidence in the quality of services
We came up with an advertising copy that speaks up on behalf of housemaids. The poetic text is poignant and puts everyone in the housekeepers’ shoes.