Founded in 1991 and located in La Tour-de-Peilz in Switzerland, the American Graduate School of Business (AGSB) allows its students, who come from all around the world, to continue the american educational system while getting the multilingual environment of Switzerland and the fvorable situtation in the centre of Europe.
The new advertising campaign for the institution aimed to highlight these aspects in a meticulously and creatively designed video. The campaign was created by our strategist Loris Scaglia.
Loris focused on AGSB’s strategic vision to uplift students through collaborative educational programs. The video show AGSB’s curriculum, which is a mix of work and leisure. The voice-over aligns perfectly with each frame of the video, providing a glimpse of what the institution does and intends to do in the future.
The video brought out these traits perfectly and painted a premium, innovative and diverse picture of the institution before the global audience.